Privacy Policy

At THEADORA, we respect your privacy and want to be clear about how we use your personal information.

This Privacy Policy explains what information we collect when you visit our website or join the THEADORA waitlist, why we collect it and how we keep it protected.
 

1. Who we are

THEADORA is a UK-based brand currently in development.

For data protection purposes, the data controller is:

THEADORA, operated by By Theadora
Email: info@bytheadora.com

If you have any questions about this Privacy Policy or how we use your information, you can contact us using the email address above.
 

2. Information we collect

At this stage, we may collect:

• your name, if you choose to provide it;

• your email address when you join our waitlist;

• any preferences or information you choose to provide through our website;

• basic technical information about how you use our website, such as browser type, device type and pages visited; and

• information collected through cookies and similar technologies.

We do not currently collect payment information through the waitlist.
 

3. Why we use your information

We may use your personal information to:

• add you to the THEADORA waitlist;

• let you know when THEADORA launches;

• send you early-access information, product updates and other THEADORA news you have chosen to receive;

• respond to questions or messages you send us;

• understand interest in THEADORA and improve our website, products and services;

• maintain the security and functionality of our website; and

• comply with any legal obligations that apply to us.
   

4. Our lawful basis for using your information

Where you join our waitlist and ask to receive THEADORA updates, we rely on your consent to use your email address for those communications.

You can withdraw your consent at any time by using the unsubscribe link in our emails or contacting us at [PRIVACY EMAIL ADDRESS].

For some limited activities, such as maintaining website security and understanding general website performance, we may rely on our legitimate interests, where those interests do not override your privacy rights.
 

5. Marketing emails

We will only send you THEADORA marketing emails where we have an appropriate legal basis to do so.

If you join our waitlist, we may send you the updates described when you sign up, including launch announcements and early-access information.

You can unsubscribe at any time using the unsubscribe link included in our emails.

We will never sell your personal information to third parties for marketing purposes.
 

6. Who we share your information with

We may use trusted service providers to help us operate THEADORA and the website. These may include:

• our website hosting and website platform provider;

• email and waitlist management providers;

• analytics providers; and

• other technology providers that help us securely operate the website.

These providers may process personal information on our behalf only where necessary to provide their services.

Our website is currently hosted using Wix and certain information may therefore be processed through Wix's systems.

Some service providers may process information outside the United Kingdom. Where this happens, we will take appropriate steps to ensure your information receives the protection required under UK data protection law.
 

7. How long we keep your information

We will only keep your personal information for as long as we reasonably need it for the purpose for which it was collected.

If you join our waitlist, we will normally keep your details while you remain subscribed.

If you unsubscribe, we will stop sending you marketing communications. We may retain limited information to ensure that we respect your request not to contact you again.
 

8. Cookies

Our website may use cookies and similar technologies to operate correctly and understand how visitors use the site.

Where required, we will ask for your permission before placing non-essential cookies on your device.

You can manage your cookie preferences through the cookie settings available on our website.
 

9. Your rights

Under UK data protection law, depending on the circumstances, you may have the right to:

• ask for a copy of the personal information we hold about you;

• ask us to correct inaccurate information;

• ask us to delete your information;

• ask us to restrict how we use your information;

• object to certain uses of your information;

• ask us to transfer information you have provided to us; and

• withdraw your consent at any time where we rely on consent.

To exercise any of these rights, contact us at info@bytheadora.com

You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's data protection regulator.
 

10. Children's information

THEADORA creates products and services for families and children, but this website and our waitlist are intended for adults.

We do not knowingly collect personal information directly from children through our waitlist.
 

11. Changes to this policy

We may update this Privacy Policy as THEADORA develops, particularly when we launch new products, services or website features.

Any updated version will be published on this page with a revised "last updated" date.
 

12. Contact us

If you have questions about this Privacy Policy or how your information is used, please contact: info@bytheadora.com